Senior product leader building at scale

Fifteen years crafting digital products across Travel, Financial Services, and Loyalty.

Travel Tech FinTech Loyalty Digital Banking
Qantas
Current 2025

Group Senior Manager Digital, Book and Manage Flights

Tribe Lead for Qantas.com's core flight booking and trip management experiences — serving millions of customers annually.

Previously
Patrick Haddock - Senior Product Leader at Qantas
15+
Years
50+
Team led
$10B+
Transaction volume
2M+
Users managed
Let's Talk →

Building products that matter at scale

My career spans fifteen years building digital products across Travel, Financial Services, and Loyalty. I've launched Australia's first native mobile banking apps, built credit card products from zero to one, and now lead the digital experience for one of the country's most visited websites.

I'm deeply interested in how AI is reshaping digital product experiences and the craft of product management itself.

More about my journey →

Areas of Expertise

Product Strategy & Roadmapping
Tribe & Team Leadership
0→1 Product Launches
Platform Scale & Growth
Conversion Rate Optimisation
Operating Model Design
AI in Product Development
Selected Work

Case Studies

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Case Studies Coming Soon

I'm currently curating detailed case studies from my work at Qantas, Great Southern Bank, and beyond. Check back soon for deep dives into product strategy, team transformation, and scaling digital platforms.